Adam Carolla fans will love this write up on monetizing his new podcast on today’s Entrepreneur.com. Adam’s one podcast has now turned into five under the ACE Broadcasting online empire but Adam’s just happy he gets to work with his friends…

For Adam Carolla, comedy is a business–and business is good.

At first, it looks like any other middle-aged guy’s garage, only bigger. It takes a few minutes for the lights to come up, and the long buildup seems all the more appropriate as a museum of spectacles starts to reveal itself: old cars, vintage pinball machines, a collection of motorized bikes and go-carts juxtaposed against a single pink Dora the Explorer tricycle. The walls are like a timeline of a career that’s been quietly iconic. A life-sized high-school football picture gives way to TV and movie posters, all leading up to the pièce de résistance: the massive neon sign that once loomed over the set of The Man Show. This is Adam Carolla’s media empire–and it operates out of a warehouse in Southern California’s San Fernando Valley.

It’s the perfect setting for a utilitarian like Carolla–unassuming and efficient. In less than 20 years, he’s gone from carpenter to cult hero, with a following not unlike that of another famous former carpenter, at least in terms of its devotion. A staunch atheist, Carolla would surely scoff at the comparison, but it’s reflective of his formula for lasting success. For Carolla, comedy is an entrepreneurial pursuit, and while other comedians are essentially products to be bought and sold, Carolla is more like a CEO, lording over a brand that’s easily identifiable–and profitable–in any medium or market. Like any successful entrepreneur, he’s got a healthy contrarian streak, and the more widely accepted something is, the more likely he is to tear it down. He’s also admittedly hyper-vigilant, to the point where he might start a story by saying something like, “Here’s why I have trouble enjoying life,” and absolutely mean it. It’s all part of the product he’s selling–his own sensibility–but it’s also a useful tool for running a business.

“You notice things,” Carolla says. “You become a little bit of a perfectionist. You become detail-oriented. For me, as far as the hyper-vigilance and the business goes, you become sort of a student of people and of psychology and how people work, and that’s all business is…Gauging that in advance–how are people going to react to New Coke before New Coke comes out?–that’s all it is. It’s knowing something about psychology. It’s knowing something about the human process and thinking, ‘Are you going to piss them off? Are you going to alienate them? Are you going to anger them?’ And it’s never going to be that everyone’s pissed off or everyone’s happy. The lion’s share of the people–how are they going to react when we start asking them for money? Because we have a business to run here.” – READ MORE ADAM ON ENTREPRENEUR.com

Don’t you ever wonder who Dr. Drew and Adam Carolla are married to and what they’d say. how did these women land such “husband material” and what’s so great about them. Now we can all listen in on what motherhood was like for the famous and frantic? The Parent Experiement Hosted By BFF’s Lynette Carolla and Teresa Straser, is here to let us eavesdrop and Dr. Drew’s wife is soooo something we want hear.

“The Parent Experiment” Podcast from the Adam Carolla Entertainment Network premieres at top of iTunes Charts!

These modern mothers aren’t afraid to admit they don’t have all the answers. Which is why every week, the duo bring doctors, writers, gossips, and celebrities. The premiere episode shot to the top of the iTunes Chart and is currently #1 in Family podcasting!

Here’s a clip from the release:

Two friends, two toddlers, one baby and infinite questions, The Parent Experiment is now UNDERWAY on the Ace Broadcasting Network at ADAMCAROLLA.COM. Hosted by Emmy Award Winner, Teresa Strasser, with Adam Carolla’s wife and mother of twins Lynette Carolla, the show is like listening in on your mother’s conversations when you were a kid… except she’s a smartass and she’s talking to celebrities and parenting experts.

“This show is for people who don’t want their mind to wear mom jeans.” Teresa says,“The kind of conversations I was desperate to have with other moms when I had a baby, those are the kind of conversations we’re going to have on “>The Parent Experiment, because being a mom can be lonely.”

“Think of us as the ‘Real Housewives’ of the Ace Broadcasting Network minus the cat fights and Juviderm.” LC & TS

These mothers are promising us a new take on old traditions and the frank conversation we crave from other parents.

“Some of us are lost one DAY and confident the next. For those of us who don’t have it all totally figured out, it’s an experiment (hence our title) – and it’s way more fun if you aren’t alone in your lab.”

We don’t have babies and we’re enthralled.

Wanna relive your younger days when you listened to Loveline in the comfort of your car? When sex was a big question and not something you had to do with the lights off?

Dr. Drew’s joining The Adam Carolla Podcast LIVE this Saturday at the Hollywood Improv for one night of unedited, unabashed, Adam-isms. Maybe he’ll discuss how f’ed up Heidi Fleiss & her birds are on Celebrity Rehab or Dr. Drew will explain this weird bump on my ear I can’t figure out.

The duo doesn’t do this a lot, which is why I think we’re going to have to hang with Lynette in the bar because the tickets are selling fast. Cut to us standing on the side wall drunk, and laughing too loudly. It’ll be a blast, plus other guests include Brooke D’orsay from Gary Unmarried, and Ralph Garman from Family Guy.

You always complain you do the same thing every weekend, and you want to surprise your friends with a new suggestion when they say “I don’t know…what do you want to do?” . You want to relive your youth with Adam & Drew for $25 bucks.

UPDATE: Sorry Rag Maggers, both shows are completely sold out.

Never have so few been paid so much for so little! I’m so jealous! – Adam Carolla on last season’s American Idol

The only way to replace Simon is to get someone even more blunt and cutting in that vacant judging seat, and comedian Adam Carolla thinks he’s the perfect fit for one of his favorite shows. Imagine all those untalented hopefuls in front of a firing range with Ellen, Randy, Kara,….and Adam! I’m afraid of no one on that panel except ACE because he’s not going to tell the ungifted they’re “not good”. Adam’s going to describe exactly why they shouldn’t sing, and back it up with the deep emotional reasons behind why they’re desperate to be famous.

Our sources say…

Adam would be awesome at ripping those no talents a new one on stage! He loves American Idol and used to do recaps on his radio show, but with Simon gone they’re going to need testosterone in there. Adam’s throwing his name in the mix and letting producers know he’s ready to throw down the hammer!

Even the people who work for Adam are afraid of him about half the time and they’re his friends!

It was a painful two hours last night with very little talent, and Posh calling every performance “nice” a million times from her chair. Apparently, now they send people through based on if they’re “a nice person with a good energy”?!

Here’s praying the producers take Adam’s advice for once.

Hey all you Adam Carolla fans here in and near Los Angeles… you can see his return to the LA stage while he records his podcast LIVE at the Brea Improv on January 13th. Be prepared, get your tickets ASAP, his last show was sold-out! Adam live is a must see for any fan and just between you and I, he’s surprisingly approachable at these things. This is the first time that the Adam Carolla Podcast will be recorded live in Los Angeles, with another show on January 20th at the Irvine Improv.

Interesting Adam fact…it’s all in his head.

As for the show… Adam doesn’t prepare copious notes for these events, he may create a mental checklist of things to talk about, but I’ve observed him in action and I’d say 90% his humor is all off the cuff, and he prefers it that way. He walks in right when he’s ready to go on, always has, and kills it.

GET TICKETS NOW!

MOVIES SUCK!

DATE: January 13th, 2009
TIME: 8PM
WHO: Adam Carolla
WHAT: Carolla returns to the LA stage for the first time in over a decade, bringing The Adam Carolla Podcast LIVE at the LA Improv.